FROM LEFT TO RIGHT: TIM FARES, ALINA BELLMANN, LISASTEIN, BENEDIKTMEUERS, VERENA EBBERT

The Cologne-based company YOUCOOK is delighted: The renowned RUNDSCHAU für den Lebensmittelhandel (Review for the Food Trade) has awarded its Indian Style Mango Chicken dish the BESTSELLER Award 2025.

The trade magazine awards prizes each year to the most successful new products – based on sales data, market analyses, and the final evaluation by an independent expert panel. "We are delighted to receive this award," says YOUCOOK Managing Director Benedikt Meuers. "Behind every one of our bestsellers lies passion, innovation, and the goal that it's about more than just good food: it's about those everyday moments of enjoyment, being able to treat yourself without much effort or compromise. Because YOUCOOK is made by foodies for foodies." A big thank you to everyone who YOUCOOK . And of course, a thank you to the entire team who work passionately every day to make good food uncomplicated.

animonda has presented itself with a completely modernized brand identity. The most striking element is the redesigned logo, which now conveys a fresh impression with a clearer typeface and a minimalist design. The familiar colors red and yellow remain as central design elements. They are complemented by shades of brown and beige, which represent warmth and closeness and emphasize the relationship between humans and animals.

We are convinced that this will allow us to position our brand even more strongly in the market.

The logo relaunch is part of a comprehensive brand development process with which animonda is further strengthening its position in the premium segment of the pet food industry. The goal was to create a visual identity that makes values ​​such as quality, transparency, innovation, and animal welfare more visible.

“We want to show that animonda stands for premium quality and the emotional connection between humans and animals,” explains CEO Marco Lubberich. “The new design is intended to clearly reflect this claim. We are convinced that this will allow us to position our brand even more strongly in the market.”

The rebranding not only creates a clear differentiation from competitors – the redesigned packaging also ensures better orientation within the product range and strengthens the recognition of the product lines. The Carny and Grancarno will be on store shelves with the new design starting in November. They will be completely revamped by spring 2026.

FRESH AND MODERN: THE NEW BRAND APPEARANCE
OF ANIMONDA