Paris is a charming city, but space is at a premium. Large supermarkets? Forget about it. That's why chains like Carrefour and Franprix numerous outlets in Paris called "Proxi" : smaller shops specializing in selling groceries and everyday necessities to the local community. Today, there are approximately 1,200 of these outlets in and around Paris, representing enormous potential.

YOUCOOK 's new field sales concept comes in: Why not supply more "proxies" instead of focusing solely on supermarkets and hypermarkets? No sooner said than done: With a team of student interns, YOUCOOK now delivers its diverse product range directly to small shops in the heart of neighborhoods. And it works quite simply: The starting point is a warehouse with refrigerators in the prestigious 9th arrondissement. There, the energetic volunteers fill their backpacks and begin their delivery rounds by metro or bicycle. This saves a significant amount of time, allowing them to spend less time in traffic and more time with customers.

Field staff distribute YOUCOOK PRODUCTS IN THE SUPERMARKETS OF PARIS' DISTRICTS

Thanks to them, the YOUCOOK Products are now available in numerous proxies in central Paris, so YOUCOOK Fans in Paris can be easily supplied with merchandise during their daily shopping. A successful field service concept that works quickly and easily.

YOUCOOK MEALS ARE TRANSPORTED THROUGH THE CITY IN REFRIGERATED BACKPACKS USING THE METRO

In mid-September, the Reeperbahn Festival, Europe's largest club festival, once again attracted over 40,000 visitors to Hamburg. Everyone gave it their all, both on and off stage. Who made it possible?

The backstage crew, who usually barely have time to eat. This is where YOUCOOK in: In two trendy clubs, the brand placed its new Festival Tower backstage, a self-service refrigerator-microwave combination. And it was a huge success: Over 450 YOUCOOK meals were prepared on-site and enthusiastically consumed.

DANIEL BUNN, MORITZ SIMEN, KAROLA KENTNER-SCHÜTZ

But YOUCOOK wasn't just present behind the scenes; they were also there for the visitors: YOUCOOK its own stand Festival Village at Heiligengeistfeld "Turn up the Taste," music fans could participate in the YOUCOOK Pack Pong Challenge and win a free sample. The three new products – YOUCOOK Indian Style Madras Curry, YOUCOOK Indian Style Lentil Curry, and YOUCOOK Pasta Funghi – were very well received, and the promoters were kept busy, as over 1,000 YOUCOOK samples were handed out. A successful event with positive feedback from all sides. And it proved: YOUCOOK and festivals are a perfect match.

BACKSTAGE: THE YOUCOOK FESTIVAL TOWER, OUR REFRIGERATOR-MICROWAVE COMBO